Shana Marie 
Multi Disciplinary Creative, Art Director and Consultant

Curious by nature, culture-obsessed by design 
I tell stories that make people feel something. Through social-first content, creative campaigns and compelling art direction, I bring together strategic thinking and meaningful storytelling to create work that cuts through and stands the test of time.

Follow me on socials
Instagram, Substack, LinkedIn, CV
Select Clients Include:
Diageo (Smirnoff, Guinness, Captain Morgan)
FERERRO Inc.
Ford
Netflix
Google
YouTube
Elizabeth Arden (Revlon Group)
Levi’s 
Nando’s
Paul Smith Foundation
& MoreCurrently working at Born Social, Midweight Creative

For all enquires and press related queries including headshots please contact via email.

Creative Cirle Awards Judge 2025 and 2026
Brixton Finishing School Mentor 2025
D&AD Shift Mentor 2025/26






















Nutella Ice Cream  | The Happy Side of the Spoon



Client: Nutella (Ferrero Inc)

Agency: Born Social

Role: Creative Director, Art Director

Year: 2025
Nutella Ice Cream tasked us with creating a social-first campaign that would shift the brand from product-focused communication to culturally engaging consumer experiences.

The ambition was to move beyond traditional ice cream advertising and instead tap into the emotional, personalised rituals people build around comfort, indulgence, and togetherness online.



Our creative platform ‘The Happy Side of the Spoon’, was inspired by the small but meaningful moments that surround enjoying Nutella Ice Cream. From cosy movie nights to spontaneous catch-ups with friends, we wanted to position the product not just as a dessert, but as part of the rituals people curate for themselves and others.

Social culture became a key starting point for the campaign. We identified a growing behaviour around personalised consumption moments, from the way people customise their evening routines to the satisfying textures and spoonful rituals already thriving across TikTok and Instagram. Rather than leaning into luxury or nostalgia, categories often dominated by competitors, we saw an opportunity to own a more joyful and contemporary space rooted in self-expression and comfort.

The campaign centred around two distinct visual personalities, cosy and cool, allowing us to explore different moods, aesthetics, and consumption moments through a social-first lens. Through tactile textures, satisfying spoon reveals, and playful visual storytelling, the work celebrated the multi-sensory experience of Nutella Ice Cream while keeping human connection at its core.



Production
Dom Maingard (Producer)
Dajiana Huang (DOP)
Peter Swinford (1st AC)
Louise Tse (2nd AC)
Matthew Bohun (Gaffer)
Jordan Gosling (Spark)

 Creative(s) / Creative Director 
Shana Marie
Sam O’Kitchin

 Motion Editors
Kelsey Black
Ben Tipler
Charlotte Ryan

 Stylist + HMU
Eliza Baird (Food Stylist)
Phoebe Brannick (Wardrobe)
Brandon Gaunt (HMU)

Set Designer
Helen Zarkina
Konstanin Godlevsky

Photographer
Akvile Rudzevice Talent
Raffi M
Gea W

INDEX  NEXT
All Credit Belongs To YHWH, I’m Just A Vessel